I know, I know. I have been linking to Gary V. a bit here on my Tumblr page. Thing is: Gary V. has been saying a lot of things that I have been telling my clients since 2007. While that may only be two years time, a lot has happened in the last two years. PR 1.0 is as dead as print is at the moment. PR 2.0 (for lack of a better term) involves exactly what Gary is talking about in this video. The PR of today has just as much to do with broadcasting the brand story as all other marketing touch points. I can’t stress this enough.
